Our research

Breaking new ground in
travel ecosystem science

We study tourism as an interconnected ecosystem—linking destination branding, mega-events, sustainability transitions, and AI-driven tourism systems.

Research Themes

Destination Branding and Perception
THEME 01

Destination Branding & Perception

Understanding how destinations are perceived and how branding strategies influence travel decisions.

Mega-events and System Transformation
THEME 02

Mega-events & System Transformation

Examining how large-scale events reshape destination ecosystems and sustainability trajectories.

AI and Data-driven Tourism Systems
THEME 03

AI & Data-driven Tourism Systems

Developing data-driven models and decision-support tools for sustainable tourism management.