Travel Ecosystem Research for better decisions.
We study how destinations, events, and technologies shape sustainable tourism systems— bridging empirical research with real-world impact.
Core research that guides practice
Our research examines tourism as an interconnected ecosystem—connecting destination branding, mega-events, sustainability transitions, and AI-driven tourism systems to evidence-based strategies.
Explore research →
About Us
Hani Kim leads the Travel Ecosystem Research Lab (TERL), where she investigates how destinations, mega-events, and digital technologies shape sustainable tourism systems.
Her research combines ecosystem thinking, strategic branding, and data-driven analysis to generate insights that inform policy and guide industry practice.
Learn more →Lab Members
An interdisciplinary team working across tourism, analytics, and policy.
Meet the team →Publications
Selected publications on destination systems, branding, mega-events,
and data-driven tourism policy.