Authenticity & Experience
What makes destinations memorable and authentic — and how does that shape satisfaction and loyalty?
Professor • Research • Publications
Evidence-driven
tourism research.
Shaping
sustainable destinations.
Dr. Hani Kim investigates mega-events, destination branding, sustainability, and AI-driven tourism systems — connecting empirical research with real-world impact.
About
Tourism research for better decisions.
Dr. Hani Kim is an Assistant Professor focusing on tourism systems, destination branding, mega-events, sustainability, and technology adoption.
Her mission is to translate evidence into strategies and policies that improve destinations, communities, and visitor experiences.
Research
Questions that drive the work
Mega-events & Branding
How do Olympics and global events reshape nation and city brands?
Sustainability & ESG
How do ESG and sustainability practices influence trust and behavioral intention in tourism?
AI & Emerging Technology
How do AI recommendations and new technologies change tourism decision-making?
Why this work matters