PROFESSOR • RESEARCH • PUBLICATIONS

Travel Ecosystem Research for better decisions.

We study how destinations, events, and technologies shape sustainable tourism systems—bridging empirical research with real-world impact.

Core research that guides practice

Our work connects destination branding, mega-events, sustainability, and AI-driven tourism systems to evidence-based strategies.

Explore Research

Questions that drive our work

  • How do mega-events reshape destinations and visitor flows?
  • How does place branding influence satisfaction and loyalty?
  • How can AI support sustainable tourism governance?

Professor

Dr. Hani Kim is an Assistant Professor focused on tourism systems, destination branding, mega-events, and technology adoption.

About Hani Kim

Her mission is to translate evidence into strategies and policies that improve destinations, communities, and visitor experiences.

About Us

Lab Members

We are an interdisciplinary group working across tourism, analytics, and policy to design better destination futures.

Meet the Team

How we work

  • Collaborate with destinations & organizations
  • Publish evidence for policy and industry
  • Train students with real datasets

Featured Publications

Selected work on mega-events, sustainability transitions, destination branding, and AI applications in tourism.

Publication title placeholder

Journal • Year

Publication title placeholder

Journal • Year

Publication title placeholder

Journal • Year

View Publications

Our values

We value rigorous evidence, ethical collaboration, and practical impact—building tools and insights that make destinations more resilient and inclusive.

Join the Lab